After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Our friends Bernát and his son of the same name work together in a modest workshop in a village on the island of Mallorca. They are a vanishing breed of craftsmen who create olive wood bowls, plates, mortars and pestles and other utilitarian objects from whole pieces of olive wood – nothing is laminated or glued together. The search for large pieces of fallen olives trees is a daunting task, but once the olive wood enters their workshop, father and son transform it to a thing of beauty.  Standing next to them amidst the sawdust and the lathes is a magical event.

	<a href="/table/olivewood.html">See our artisan olive wood ►</a>

Bernát Fiol - Olive Wood Carver

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Spring Sale - Up to 30% off 50+ favorites from Spain!

A Treat for You - Free Rabitos Bonbons with $49 Orders - While Supplies Last! Use Promo Code: BONBON

Gift Ideas for Mother's Day - Send mom a unique & delicious gift from Spain!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for spring dinners!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Cod and Caramelized Onion Croquetas by Senén (for Oven)

Bomba Paella Rice by Peregrino

La Tienda's Jonathan Harris discusses the qualities of paella rice from Calasparra Spain

Paella Rice from Calasparra, Spain Video

Grilling Sampler of Spanish Sausages (2.25 Pounds)

Barra Cantábrica - Extra Airy Bread

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Glass Porrón Wine Pitcher

La Tienda's Jonathan Harris demonstrates how to use a Spanish porrón wine pitcher

Spanish Porrón Wine Pitcher Video

Serrano Ham Croquetas by La Croquetina

Sardinillas by Conservas de Cambados - Small Sardines

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Free Rabitos with $49 Orders! Promo Code: BONBON

Spring Sale

Free Rabitos Bonbons with $49 Orders

Gift Ideas for Mother's Day

New! Tender Spanish Lamb

We're All About Familia

Spring Sale

Free Rabitos Bonbons with $49 Orders

Gift Ideas for Mother's Day

New! Tender Spanish Lamb

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!