After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Master artisan Augustín partners with his daughter Belén to continue the ceramic tradition, which stretches back to the medieval days of Moorish Toledo. They chose to locate their studio in El Puente del Arzobispo, a small town with abundant top quality clay, and a very strong artistic temperament. We find it a joy to work with Belén, a bright woman, who is adapting ancient traditions to the modern world.&nbsp; She is now able to produce hand-painted plates to make them dishwasher proof (not a problem in Moorish times!)<a href="/table/ceramics">See our artisan ceramics ►</a>

Belén de la Cal Hidalgo - Ceramic Artist

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Favorites for Easter - Delight your loved ones with the flavors of Spain this Easter!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for Easter dinner!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Grilling Sampler of Spanish Sausages (2.25 Pounds)

Artisan Cooking Chorizo Sausage by Peregrino

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Glass Porrón Wine Pitcher

La Tienda's Jonathan Harris demonstrates how to use a Spanish porrón wine pitcher

Favorites for Easter

New! Tender Spanish Lamb

Delicious Paella Made Easy

Light & Flavorful Conservas

We're All About Familia

Favorites for Easter

New! Tender Spanish Lamb

Delicious Paella Made Easy

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!