After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and I were greeted heartily by two millers, José María Hernández and his son, Alvaro.&nbsp; I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.&nbsp; Soon Alvaro proudly showed us group pictures of the three generations who&nbsp; pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.&nbsp; He identified&nbsp; each member of their family, one by one!&nbsp;Eva came down from Madrid especially to greet us.&nbsp; Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still&nbsp;produced using the original granite millstones.&nbsp; The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field.&nbsp;<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We enjoy walking along the waterfront of Puerto de Santa Maria and dropping in to visit our friends Juan Carlos Gutiérrez Colosía and his warm and delightful wife Carmen Pau who own a boutique sherry bodega located close to the pedestrian ferry to Cádiz. We always are greeted with extravagant warmth by the couple, and Carmen speaks flawless English. The winery is a work of love, a truly family enterprise. &nbsp;Their lovely daughter Carmencita might show you around their intimate wine cellar should your visits coincide.&nbsp; In addition to a cellar full of singular sherries, they also have an amazing selection of rich and pungent sherry vinegars, such as you have never tasted before. Their vinegars are the only ones we use at home, both in cooking and our vinaigrette- laced greens.Don’t miss a chance to meet them. The couple represents to us the very best of Spain. Just email our friend Carmen&nbsp;<a href="mailto:<a data-cke-saved-href=">.</a><a href="/oil-vinegar/vinegar">See our Colosia sherry vinegars ►</a>

Juan Carlos & Carmen - Bodega Gutiérrez Colosía Owners

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

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Serrano Ham Croquetas by La Croquetina

Mini Cooking Chorizo Links by Peregrino

Cinco Jotas Sliced 100% Ibérico de Bellota Shoulder - 3 oz

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Sardinillas by Conservas de Cambados - Small Sardines

Churros Pastries by Peregrino - Toast and Serve

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Jamón Serrano Boneless Center Piece by Peregrino (2 Pounds)

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Free Salami with $49 Orders! Promo Code: FINALS

Free Salami with $49 Orders

Paella Photo Contest

It's Grilling Season

Share the Joy of Tapas

We're All About Familia

Free Salami with $49 Orders

Paella Photo Contest

It's Grilling Season

Share the Joy of Tapas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!