After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

Our friend Pepe Ruíz provides our Calasparra paella rice, and we always enjoy visiting the tiny town of Calasparra to visit with him.&nbsp; The rice grown in fresh water, high in the mountains along the Mundo and Segura rivers.&nbsp; Why grow rice in the mountains?&nbsp; One story is that centuries ago malaria affected the low lands near Valencia, and as an accident of history, they blamed the disease on the location of the rice fields. When they moved the rice crop to the mountains of Calasparra, the mosquitoes were left behind.&nbsp; In the new climate the grains of rice took longer to mature, and so are able to absorb an amazing amount of rich broth – the secret of good paella!&nbsp; Calasparra rice is the only DOP protected rice growing region in Spain, and it is still artisan grown with no insecticides or herbicides.<a href="/food/rice-and-pasta">See our artisan paella rice ►</a>

Pepe Ruíz - Rice Farmer

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

We drove into the driveway of Alfonso’s dairy which was guarded by a great old dog with the wisdom of the ages. Alfonso’s children were playing among the furrows of the farm, and in the background we could see the sheepfold full of ewes who produced the milk for the beautifully handcrafted cheese that Alfonso produces. Among the most interesting were cheeses which had been blended with red wine, others with rosemary. When we met his mother at her home, which served as a small cheese store, she proudly showed us a room full of trophies – it seemed that Alfonso was a champion long-distance runner!<a href="/artisan-cheese/all-cheese">See our artisan cheeses ►</a>

Alfonso Alvarez - Cheesemaker

Free Gourmet Bonito Del Norte Tuna with $75 Orders, while supplies last! Use Promo Code: TUNA

Save on Spanish Favorites - Stock up, over 50 foods from Spain now on sale!

Mediterranean Diet - Healthy Foods from Spain - Discover delicious foods that are good for you, too!

Light & Flavorful Conservas - Enjoy healthy, simply prepared tinned seafood from Spain!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Tortilla Española Potato Omelet with Onions by Peregrino

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Cod and Caramelized Onion Croquetas by Senén (for Oven)

Artisan Cooking Chorizo Sausage by Peregrino

Piquillo Pepper Stuffed Manzanilla Olives

Galician Bread - Barra Española

Galician Bread Video

Grilling Sampler of Spanish Sausages (2.25 Pounds)

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Jamón Serrano Boneless Center Piece by Peregrino (2 Pounds)

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Free Tuna with $75 Orders! Promo Code: TUNA

Free Tuna with $75 Orders

Save on Spanish Favorites

Healthy Foods from Spain

Light & Flavorful Conservas

We're All About Familia

Free Tuna with $75 Orders

Save on Spanish Favorites

Healthy Foods from Spain

Light & Flavorful Conservas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!