We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

Not far from Madrid is Sigüenza, a hill-town topped with a fairytale castle. &nbsp;In this ancient village, Jesus Blasco works with his brother and son to cut and stitch bota wineskins by hand, as they have been made for thousands of years. &nbsp;His small workshop is not much different than that of his father and grandfather, both of whom practiced this ancient trade.Jesús greeted us at his door and proudly showed us the painstaking process of cutting a goat hide, stitching it together, then sealing it with pine pitch to make it waterproof. &nbsp;Jesús and his son are proud of their skills, and are innovating to help preserve this craft for generations to come.<a href="/table/wine-service">Shop Bota Wineskins&nbsp;&nbsp;►</a>

Jesús Blasco - Bota Wineskin Maker

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Summer 2026 - Paella Photo Contest - Win a $1000 eGift Card!

It's Grilling Season - Cook out with the delicious flavors of Spain this summer!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

Share the Joy of Tapas - Shop the best ingredients for a tempting tapas spread.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Jamón Serrano Boneless Center Piece by Peregrino (2 Pounds)

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

Difference Between Jamón Serrano, Ibérico and Bellota Video

Butifarra Sausage with Ibérico Pork

Artisan Cooking Chorizo Sausage by Peregrino

Video describing Peregrino, La Tienda's house brand

Paella Photo Contest

It's Grilling Season

Delicious Paella Made Easy

Share the Joy of Tapas

We're All About Familia

Paella Photo Contest

It's Grilling Season

Delicious Paella Made Easy

Share the Joy of Tapas

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!